Federal and California state law requires us to request identification from each consumer to prove that you are of age to legally purchase alcohol. To process an order, we need your name, home or other physical address, including street name and name of city or town, email address, telephone number, date of birth and credit card number. We understand the sensitivity of this information and maintain our files on a secured server to protect against unauthorized access. In addition to obtaining personal information, we may collect tracking information for statistical purposes, which is disclosed to third parties for statistical purposes only. This aggregate information is for statistical purposes only. It is for understanding consumer trends and does not contain any personal information about you. WE DO NOT AND WILL NOT, UNDER ANY CIRCUMSTANCES, SELL PERSONAL INFORMATION TO ANYONE FOR ANY PURPOSE.
Personal Information and Data Gathering
We collect anonymous information from visits to our site to help us understand the usage patterns of our site, and to provide better customer service. Information collected in this manner is provided automatically by your system and the systems that you use to connect to our site. For example, we keep track of what time people enter our site, how long they stay on the site, and what sections they visit on the site. This information is kept in aggregate, anonymous format. We use this information to better tailor our site for our visitors and their usage patterns, as well as to gauge performance and other measures of the site, again in anonymous and aggregate format.
Cookies are sometimes used to further track usage patterns of the site by users, in aggregate and anonymous format. Cookies left on your system by our site are sometimes used for the purpose of allowing users the convenience of not having to re-enter usernames and passwords on our site, however, no username or password information is kept on your local machine. Only a unique identifier is kept on your system that will allow you to access the records stored on our secure, password-protected server(s). No financial or personal information will ever be left on your system in the form of a cookie.
Registration is required to use certain features of our site. We will collect general contact information, such as name and e-mail address, as well as demographic information, such as age, gender and zip code. Data collected from online user-completed forms is stored in secure, password protected server locations. Demographic information collected is used to help us, or our partners, to analyze our aggregate user base and better tailor our site, promotions or other features to better serve that user base. Contact information is also used to better understand our user base.
From time to time, Shadow Ranch will contact our registered users who have opted in to be e-mailed with promotional information that we feel would be applicable to, and desired by that user. At any time a user wishes to opt-out of these e-mails, they may do so by contacting firstname.lastname@example.org. Once opted-out, the user will not receive any further communication from us, aside from any system messages that are necessary to that user in specific transactions, such as e-commerce order summaries.
Further use of personal information and data gathered by Shadow Ranch.
Shadow Ranch will occasionally utilize partners and vendors to assist it in analysis of the data and information collected by our sites. This information is used in aggregate and anonymous format for the purpose of better tailoring our website, promotions or other company endeavors to better suit our user base. This information is shared with our partners and vendors only on an as-needed basis. Financial information will never be shared with any organization other than those necessary for completing the financial transaction required.
Information and data gathered solely by Shadow Ranch will never be sold, traded or shared with third-parties for any other reason other than for assisting Shadow Ranch in its analysis, research and promotional needs.
This site may contain links to other sites. Shadow Ranch is not responsible for the privacy practices or the content of such websites.
This site may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. We also encourage visitors to be courteous in communicating with others and to be smart about choosing when and to whom to release personal information online. Never disclose any personal information that is of a sensitive or confidential nature on any public area of our site.
This site has security measures in place to protect the loss, misuse and alteration of the information under our control. All registration information is stored in secure locations on password-protected servers.
We may contract with third party marketing companies to serve advertisements on our behalf across the Internet. They may collect non-personal information about your visits to our website, and your interaction with our products and services. They may also use non-personal information about your visits to this and other websites to target advertisements for goods and services. These targeted advertisements may appear on other websites that you visit. The anonymous information is collected through the use of technology such as Cookies and Web Beacons, which are industry standard. No Personally Identifiable Information (“PII”) is collected in this process.
We may share your PII and non-personal information, including your name, address, email address and any transactions you conduct on our website or offline with us with a third party advertising partner and its service providers in order to deliver tailored advertising to you that match your interests when you visit our website as well as other websites. Our advertising partner will make the data that we provide anonymous so that no one else will receive your PII.
NOTE: If you delete your Cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.
Legal Purchase Age
You must not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the site. We do not intend to collect personal information from any individuals under the legal purchase age or market alcohol beverages to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has provided us with personal information we will make every reasonable effort to remove such personal information from our files. All wine orders must be placed by a person 21 years of age or older. Verification of age is required at the time of delivery.
Not Directed to Individuals Under the Legal Drinking Age
This site is not intended for people under the legal drinking age of 21. We do not seek or knowingly collect personal information from or about individuals under the age of 21. If we become aware we have unknowingly collected personal information from an individual under the legal drinking age, we will delete the information immediately.
Children under the age of 13
Our website does not target and is not intended for children under the age of 13 and thus we will not knowingly collect data from them. We abide by the Children's Online Privacy Protection Act (COPPA) requirements. If we discover personal data from a child that has been provided through our website, we will remove the information immediately.
Sale and Transfer
In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.